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mayachen.blog · 8 min read
Last January I promised myself one newsletter a week. I kept the promise. Most of them were forgettable, and the open rates said so. But nine of them took off, and when I lined them up side by side, the pattern was almost embarrassing...
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Maya Chen @mayawrites · 1/7
I sent 40 newsletters last year. 31 of them flopped. Here's what the other 9 had in common:
Maya Chen @mayawrites · 2/7
1. They answered one question. Not three. The subject line asked it, the email answered it, done.
Maya Chen @mayawrites · 3/7
2. I wrote them after I'd tried the thing, not before. Readers can tell when you're guessing.
And a LinkedIn carousel
9 of my 40 newsletters worked. Here's why.
1 / 8Answer one question. Just one.
2 / 8Write after you've tried it.
3 / 8You already did the hard part when you wrote the post. This is the boring part, done for you.
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